How to set up TikTok ads? | XakBoX Digital Marketing Studio
Indian Digital Marketing Agency XakBoX Logo
India+91-9946-309-639| New Zealand+64-210-682 515
  • Home
  • Solutions
    • Digital Marketing
    • Social Media Marketing
    • Online Paid Advertising
    • Search Content Marketing
    • GD Web & Mobile
    • Brand Marketing
    • Hosting
  • Portfolio
    • WebDesign Portfolio
    • Social Media Portfolio
    • Mobile App Portfolio
    • Our Clients
  • Case Study
  • About
  • Blog
    • Digital Marketing
    • Local Business
    • Startup
    • Social Media Marketing
    • Freebie
    • Digital Tools
    • Inbound Marketing
    • E-Commerce
    • Search Engine Optimization
    • Content Marketing
  • Contact
How to Set up TikTok ads? One step at a time.

How to Set up TikTok ads? One step at a time.


September 19, 2019 10:43 am / Varun Raveendran

As far as social media platforms go, TikTok is the new kid on the block. The video-sharing app that has taken the world by storm has over 1 billion downloads from Google Play and App Store as of February 2019 and this has turned some heads.

Tik Tok Gif GIF from Tiktok GIFs

As mentioned earlier, TikTok is a video sharing app that is available exclusively for smartphones. TikTok’s parent company ByteDance owns several other content sharing platforms such as Vigo, BuzzVideo, News Republic etc. With over 500 million users monthly, marketers were very keen to advertise their products on TikTok.

Considering this gold mine opportunity, ByteDance started to allow ads on their platforms around January of 2019.

Now let us see how you can advertise your product on TikTok.

TikTok mainly allows native ads which are ads that are similar to the content published on the platform.

Anybody can create ads on the platform, given they have the budget for doing so.

Now, let’s see how we can create TikTok ads.

Step 1

Go here and create a TikTok ad account by clicking the “Create an ad” button.

Step 2

Then you are going to be led to your TikTok ads Dashboard where you can add your campaign, it is going to look like this

tiktok dashboard

In this Dashboard, you need to enter the necessary details regarding your campaign. These include

Your advertising objective :

You could choose from creating traffic or creating conversions for your website. You can also choose to promote your app.

Name and Budget for TikTok ads :

Add a name to the campaign and select your Daily or lifetime budget. At the campaign level, there is a $500 minimum limit and at the ad group level, there is a $50 minimum limit. The budget can be changed at any time during the campaign.

Step 3

The next step is to create an ad group by naming it. The following info is required in this stage

READ  How LinkedIn advertisement can help you generate quality leads? 7 steps to Get you Started.

Placement of TikTok ads:

You have to choose the platforms in which your ads will appear. The platforms available in TikTok’s family of apps are TikTok, Vigo Video, Helo, BuzzVideo, News Republic etc. You can also choose the automatic placement option in which TikTok determines where you ad would perform best and places it there. The following is the placement details of the different platforms.

  • TikTok: In-Feed Ads on the “For You” page
  • News Feed App Series (TopBuzz, BuzzVideo, News Republic, etc.): Newsfeed Ads, Detail page ads
  • Vigo: Poster Ads, Video ads
  • Helo: In-feed Ads
  • TikTok Audience Network

tiktok placement

Ad Details:

Then you should enter all the necessary ad details such as Promotion type (Website URL or App link required), Display Name, Profile image, Category and so on.

Creative Type:

TikTok has come up with this ingenious method of presenting the creatives you upload for the ad. Their Automated Creative Optimization will automatically find high-performing combinations of the creative assets for your ads and drive performance, which helps manage your ads more efficiently and effectively and ease the process of creative building. You can choose to toggle Automated Creative Optimization on or off.

Targeting:

You can choose your audience with the audience feature in the Targeting part of the dashboard. You can go for Specific targeting which includes you setting the strict parameters like Location, Sex, Age etc for your target audience. You could also go for Broad Targeting, which just means the system will find the ideal candidates for your audience.

Budget and Schedule:

You can set up the budget and schedule for your ad group here.

Bidding and Optimization:

Bidding and optimization include selecting your bid rate and selecting the type of delivery you want for your TikTok ads. There are basically two types, standard and accelerated. In standard, your ad would be distributed evenly based on the crowdedness of traffic during the selected advertising period. If the traffic is busy, your ads would be sent more frequently, vice versa. In accelerated, however, when you start to run your ad, the system will help you get your targeting results as soon as possible and maximize the effectiveness of reaching your audience.

READ  How Do I Improve My Facebook Post? 15 Tips and Tricks

Step 4

The next step is adding your creatives into the advertisement. The following is the Image and Video specifications required to create TikTok ads.

image specs For Image

video specs For Video

You can insert an Ad Name, which can also be autogenerated. You are also required to enter the content required for the TikTok ads here.

You can also set up the call to action. There are various actions you can assign which includes, but isn’t limited to, Learn More, Download, Shop Now, Sign Up, etc.

Step 5

The final step is to add the details regarding your business, contact information and Tax information. And finally, you have to add funds to Tik Tok ads account.

It supports almost all kinds of payment gateways, including, credit cards, debit cards, UPI etc.

Tik Tok ads is still in its infancy stages. But many big-name brands like Club Factory, OYO etc. are already trying out Tik Tok ads. At this point in time, we can’t really pass a remark on whether Tik Tok ads will be a sustainable marketing tool, but it is definitely here to stay and we are excited to see what the future holds for Tik Tok ads.

Varun Raveendran

Content Writer | Google Certified Search Marketer |Hubspot Inbound Certified.

Related Posts

  • 9 Ways to Supercharge Your Start-up Growth
    9 Ways to Supercharge Your Start-up Growth - Follow these Tested Strategies

    Are you concerned about launching a new start-up? See the great strategies that can easily…

  • 8 points to consider while creating a wedding website

    Planning for weddings pose few challenges, especially when you are preparing for a large guest…

  • 8 Secrets To Boost Your Hotels and Resorts Booking

    Running a hotel or resort is not as easy as it sounds just like any…


Categorised in: Social Media Marketing

Tags: making tiktok, social media, Social media engagement, social media marketing, Social media marketing India, tiktok, tiktok account, tiktok ads, tiktok content, tiktok india


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

India

CBI Jn
Pullepady Road
Kathrikadavu, Kaloor, Kerala 682025

Kinfra High Tech Park,
Kalamassery Kochi 683503

New Zealand

4/120 Maddison Street, Akina,
Hastings Pin : 4122

Phone

IN : +91-9946-309-639
NZ : +64-210-682 515

Email

hello@xakbox.com

Social Media

WE SERVE

  • Social Media Marketing in Pune
  • Results-Driven Digital Marketing in Bangalore
  • Inbound Marketing in Hyderabad
  • Content Marketing in Chennai

 

  • Online Marketing in Delhi
  • Online Digital Marketing in Dubai
  • Inbound Marketing in Canada
  • Digital Marketing service in Kochi

INDUSTRY

  • Digital marketing for nonprofit industry
  • Online Digital marketing for B2B Companies
  • Inbound marketing for e-commerce
  • Digital Marketing for Construction Companies
Copyright© 2021 XakBoX Digital marketing Studio. All rights reserved. Privacy Policy | Careers | New Zealand Digital Marketing Studio
payment gateway
We'd love to hear from you

So just fill in as much of the info as possible and we'll get in touch with you to discuss and help you develop your business.