How did Jio change the Indian Digital Landscape and Online Market?
It is been 3 years since Jio was introduced to the public and at present India leads in data usage per phone at about 9.8 GB per month ( Study done by Ericsson). Jio’s part in this Online boom cannot be denied because it wasn’t just Jio offering low data prices. In order to remain competitive, other telecom operators had to lower their tariffs and thereby create a new norm where the Internet was just another cheap commodity. Many people, from rural areas, who never experienced the internet before was getting access to high-speed connectivity.
